LENA HOSCHEK

Successfully designing daywear since 2006, Lena Hoschek is well known for her very female retro style - popular with modern pin-up girls such as Katy Perry.

Being a regular at international fashion fairs like BBB, she is now showing at Mercedes-Benz Fashion Week Berlin for the first time and extends her collection with more glam „good old Hollywood“ looks.

In summer 2010 Lena Hoschek girls will shake hips and twinkle at passers by in aloha shirts, crisp shorts, sarong dresses, chic costumes or romantic dresses. Remaining faithful to her favourite era, the 50s, Lena Hoschek goes a little further back in time and gives many of the cute retro looks a strong 40s flavour. „It´s a collection that Elvis´ girlfriend would have worn!“