LALA BERLIN

"20s porn": The New Dance on the Volcano 

Let ourselves be weighed down by the economic downturn? Never! This would mean gambling away not only our present but also parts of our future. For Lala Berlin capitulation is not an option. Rather, designer Leyla Piedayesh feels that time is ripe for a counterpoint. Fittingly, the Spring/Summer 2010 collection is called "20s porn", hearkening back to an era that is seen as wild and golden to this day.
In the Western metropolises, the emancipation of women became a topic and calls for gender equality and sexual libertinage could no longer be ignored. A new, perky type of woman like the City Girls or Flappers with short, slick hair and a cigarette appeared on the 'trottoirs', bars and jazz dives of the time.

In the label's unique style, Lala Berlin's latest collection reflects on the decade of change with its bacchanal parties, variety theatres, burlesque dancers, Hollywood vamps and erotic photography. In line with this theme, the collection's almost 20 ready-to-wear and 30 knitwear items rely on slim. H-cuts, clear lines and carefully selected materials for maximum effect.

Another focus is on summery 24-hour and evening dresses, flowy blouses and plain suits combined with jersey shirts, all "easy to wear"- After all Lala Berlin does not compromise on comfort – no matter what the creative challenge.

The tight-fitting, boyish style is enhanced even further thanks to special accessories like Kronen ties and cummerbunds – of course adapted to contemporary aesthetics and delicate feminine silhouettes. In this connection, Lala Berlin is proud to announce its cooperation with renowned German tie manufacturer Edsor Kronen.
When it comes to her knitwear designs, in particular, Leyla Piedayesh takes one creative step further as she translates the spirit of Glastonbury Festival – which celebrates alternative culture since the 1960s – into designs that combine sophistication and rock attitude.

www.lalaberlin.com

www.edsorkronen.com