GANT

Brian Rennie, Creative Director, GANT:
Born in Scotland, I lived and worked 20 essential years of my life in Germany,  this gave me a special bond to this country. Berlin took my heart by storm!

Almost 22 years ago I was discovered right after finishing the Royal College of Art, London by Escada. The rest is history. Tradition and innovation, a sensational past and a pulsating future – this to me is Berlin. The Mercedes-Benz Fashion Week has the best platform and synergy, to present GANT in its brand new, modern shape to help celebrate its 60th anniversary.

Therefore we choose to launch officially GANT COLLECTION at our debut show in Berlin! Furthermore, Germany is one of GANTs biggest markets. My aim is consistency to keep loyal customers happy and at the same time attract a new generation of customers to the brand.